Using SEO Booster to recognise and react to incoming search traffic (Part 2)

In my last post on SEO Booster I used the lite version to see the incoming search traffic to my site.  In this post I’d like to show you the much more powerful pro version of the plug-in by using some examples from one of my own sites.

The pro version gives a lot more information and has more options to help you optimise your site, so the screen shots are quite wide.  You can click on each of them to enlarge them and see all of the details.

This is the main view within SEO Booster PRO: SEO Booster PRO main screenThe first section shows the top 10 search queries that led to the site.

SEO Booster Top 10 Search QueriesThe list includes the search terms and the landing page, the total number of visits and the page number that the site is listed on in the search engine.  The PRO version also adds the “SERP Position”, the exact position that the site had in the search engine the last time the plug-in researched it.

These rankings go up to 100, so 101 as seen here for “spezi” means that it has not located it or it was after position 100.  This is unusual, as it is one of our top search terms and may be due to people searching in different language versions of Google.

Using this table I can see which terms are the most popular and allow me to charge premium prices for advertising on those posts.

The last 35 visits again shows the search query, the page in the search results, how often the search term led to the site, and then also the search engine’s query URL and the landing page within the site.

SEO Booster Last QueriesThis list allows me to react quickly to new trends, for example if a piece of news leads people to land on my site with multiple search terms looking for something that is not there, or to adapt my posts if necessary as I talked about with the lite version.

What then follows is the “booster” and “research” parts of the plug-in, but first there is an important setting called “Ignore keywords with less than x visitors”.  Obviously I do not want the plug-in to research every single visitor that arrives, because I would be forever contacting search engines with the same keywords that they just linked to me for, so I set this at a level suitable for the site to keep such research to only the top keywords.

SEO Booster SettingsThe auto-tag function can be used to boost individual posts.  If a post is being found for a search term even though it is not tagged for it, the plug-in can automatically add a tag to try and increase the post’s ranking.

It is also possible to auto-tag related posts, so if posts are already using similar tags, then this could add the new tag to all of them.  Use this with care, because you might end up with too many tags on your posts!

The title booster adds the most popular search terms for a post to the <title> tag and so makes them visible in the browser’s title bar.  This can help increase the post’s ranking, but try it out first because changing the title of a post too often may get it kicked off the search engine altogether.  I’d rather use the top search queries to optimise the titles of popular posts by hand if necessary.

There are also other settings to limit which keywords are research and how often.

In the “Position Research” you can see the which keywords have been research recently, and which position they held.

SEO Booster Position ResearchThis is then reflected in the “Ranking Changes” which shows how the keyword research results have changing, eg. if the site is now ranking better or worse than the last time the keyword was researched.  Interestingly this also shows the language of the search engine that led to the site and was later used for the research, so if you do not write in English this can be an important feature.

SEO Booster Ranking ChangesSEO Booster Pro is not free, but I have found it to be an invaluable tool when studying the incoming search traffic to my sites, even though I tend not to use the “booster” functions themselves.  The price is low ($15 at the time of writing), so is not prohibitive, but anyone unsure can try out the Lite version first.

About Graham Tappenden

Graham Tappenden is a blogger from Germany. He has written code for WordPress themes since 2006 and been creating websites since 1994.
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