Most of the SEO information that you find on-line is about how to optimise your site to get it better rankings in the search engines by changing permalinks, placing keywords or adding meta data to your posts.
But I think there is another, perhaps even more interesting side to SEO and that is finding out what your site is being found for.
There are several ways to do this of course, including the Google Webmaster Tools or simple referrer statistics on your simple hosting package.
However it can be good to react to current trends as quickly as possible, so having a plug-in to show you what the latest search queries were can be very helpful. This is where “SEO Booster” comes in.
“SEO Booster” is available in two versions and for this post I am going to concentrate on the free “Lite” version which is available in the WordPress plug-in repository. This means that you can install it from within WordPress by going to “Plug-Ins” and then “Add New” and entering “SEO Booster Lite” in the search field.
You can ignore “settings” for the time being, and the rest will just be empty. But leave the site running for a few hours and if you are getting search traffic then “Last 25” will show you how the last 25 visitors that came via search found your site.
You see both the search query, the page of the search results (SERP), the number of times that search resulted in a visitor, the query URL – useful to see which country and language Google was set to when the search was carried it, and finally the page that the user landed on.
Using a widget you can display this data openly on your site which apparently helps to boost your ranking, hence the name, but I have not done that with my sites.
Instead, I use the information in the “Last 25” and “Top 25” tables to see what sort of topics people are searching for the most and which searches are leading to my sites even though I don’t provide people with the answers to their questions to come up with ideas for new posts. After all, I am then writing about things that I already rank well for!
Next week in part two: the addition options of the “Pro” edition with more ways to boost your site’s ranking in the search engines